Alaska Vodka

Our Role:

Graphic Design, User Experience, Project Management, Animation, Front and Back-end Development, User Interface Design.

Inspired by the purest ice caps on the planet, Alaska Vodka is a company with spirit. The brand is handcrafted with ultra-pure spring water, the finest quality grains and a sweet hint of honey. Its distinctive taste is a trademark, just like the far north ice is the most beautiful trait of Alaska.

The website design is an Alaskan wonderland of pure ice, floating snowflakes and mountain mist that take you right to the heart of the brand. Our journey starts at the top of Alaska’s highest mountain range revealing the exceptional purity of the spirit. Scrolling along, viewers can take different roads to discover the crafting of the product and the quality of the ingredients behind the authentic taste of Alaska Vodka.

An Amazing Journey To The…
Highest Peak

As if the breathtaking visuals were not enough, Alaska’s website takes viewers further along, exploring the purest ice on earth in the footsteps of a real expedition. Alaska Vodka sent Bulgarian alpinist Doychin Boyanov to search for the ultimate purity with the challenge to “Conquer Alaska” and bring back ice from the tallest peak in North America- Mount McKinley (“Denali”). What an adventure. The story unfolds through a vertical scroll and timeframe animation. This was Doychin’s second attempt to climb the peak. Viewers follow his crew’s story as they trek, tow equipment with a sleigh and climb from one base camp to the next on the way to Denali. The low temperatures and strong winds did not stop the crew. The adventure culminates with a video of Doychin finding the purest ice on earth.

alaska

The Purest Ice
On Earth

Through carefully chosen images, video frames and moving elements, we introduce viewers to Alaska’s pristine scenery, pure cold spring waters and highest quality of grains. It’s those elements that give the spirit’s character and inner strength. Alaska vodka is also distilled 7 times reducing the alcohol content to 37,5%. Each step of the distillation process leads to its precise mild taste and perfect purity. We’ve paid attention to every detail to display the quality of the brand in the most spectacular way.

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Born In Space…
2 Billion Years Ago

Alaska Vodka asked us to create a corporate website as unique as company’s trademark of taste and quality. In the process of getting to know the company, we’ve learned fascinating facts about the production process and drink’s secret ingredients. We were so curious to hear about the Shungite rocks used during distillation. Shungite rocks were part of a meteor, which collapse on earth some 2 billion years ago. Theory has is that the meteor came from the explosion of the planet Phaeton which gives the rocks peculiar qualities. Shungite rocks seem to absorb, filter and purify any harmful elements or bacteria giving liquids a healing power. A theory even presumes that life itself started from within Shungite water, as its structural elements are present in all living beings.

Wonderful designs happen through storytelling, beautiful imagery and attention to detail. We tell company stories that are authentic, creative and inspirational.
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FastFacts

2Monthsdreaming about dog sleds and mountain heights
3Staff Membersgot autographs from alpinist Boyanov
1Graphic Designerworked full time on this project
20+KFeet Altitude to reach Mount McKinley
-77 Fahrenheitthe coldest temperature recorded

Emotional Branding

Storytelling is one of the most powerful ways to breathe life into a brand. This is what we specializing in. Crafting visual journeys that create a personal connection between a product and its audience. We tell company stories that are authentic, creative and inspirational. A brand is a matter of perception and we master digital magic at our fingertips. By embedding an element of a human challenge in Alaska Vodka’s story, we aimed at displaying a visual experience that truly resonates with customers.