D’Angelico Guitars

Our Role:

Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-end Development, User Interface Design, Project Management, Hand Drawing.

Credits: Inflexion Interactive/ eDesign

D’Angelico is a guitar brand based in Manhattan, New York. Brand’s story goes back to 1932, when master-luthier John D’Angelico opened his instrument shop in the lower east side. The legendary guitars were strictly hand made in limited quantities and were embraced by leading artists. The guitars remained popular until the 1970’s when D’Angelico past away and his legacy was lost with him… until now.

A Legend Ready to Awake

It’s not every day that a legendary brand is brought back to life. Our team was trilled to be part of the adventure. But how do you go about reviving a legend? We were given the mission to create a presentational website showing the old guitars being manufactured with new technology.

Awards

Awwwards Site of the Day
FWA Site of the Day
The Webby Awwards - Best Visual Design Honoree
Forbes E-Volution Awards / Winner in category Design-Aesthetics

Fantastic Partnership

Reviving a legendary brand is no small task. We are glad to have been chosen by Inflexion Interactive as a trusted partner for the project.

Inflexion Interactive is a New Jersey based marketing agency that generates real business results for its clients. Combining our teams together insured twice the efficiency, business intelligence and clever branding results. Thanks to Inflexion’s consulting and eDesign’s branding/creative development, D’Angelico was bound to rise on the international scene with a bang. 

When Your Work Comes From the Heart,
Awards Come Pouring In

The Success of D’Angelico’s Website Went Far Beyond Our Wildest Expectations

The success of D’Angelico’s website went far beyond our wildest expectations.The site was named Awwards Site of the Day, FWA Site of the Day, Webby Best Visual Design Honoree and Forbes E-Volution Awards for Design Aesthetics.It was also featured in many design books, articles and publications around the world.

But beyond the success the site received in the design community, it gave our clients the boost they needed.The brand was recognized again and shining bright in all its glory on the international music podium.The legend was reborn and became the talk of town for renowned music artists.

A Scrollable Journey.
Through Old New York

To revive the memories of D’Angelico’s legacy, we focused our digital design on the exquisite guitars, their long-standing tradition and history. We drew every detail around the beautifully crafted instruments. We devoted the journey to digital storytelling. Scrolling along, we took visitors to old New York to discover the lives of John D’Angelico and his best apprentice James DAquisto “the two greatest archtop guitar makers of the 20th century”.

…and this is how we revived a legend, with a full swing of creativity, a beautifully thought-out design and a hint of storytelling.

Dangelico Guitars
Dangelico Guitars

Music Gives

A Soul to the Universe, Wings to the Mind, Flight to the Imagination, and Life to Everything 

Dangelico Guitars

Helping
Our Clients Thrive

Is What Truly Motivates Us

The original awarded version of this website has been up-built twice already. Eight months after launching D’Angelico’s first website, the band needed no more introductions. D’Angelico was already in the hands of affluent artists around the world. The brand soon found itself among the most successful "new" brands in the industry.

What our client needed now, was a new website that features the new guitar series, an integrated shop, customer log-ins, media coverage, dealer locations and social media feed. Outgrowing your digital needs is a fantastic sign of growth and business success. It makes us proud to have contributed and still assist D’Angelico’s online marketing.

Music Is The Strongest
Form Of Magic

“Music can change the world because music can change people”

Bono, U2

Dangelico Guitars

FastFacts

4Prestigious Awardswere won by our team
25Website ElementsWere drawn by hand
37Publicationshave featured D’angelico’s web design
18To Createa master-builder guitar from raw wood
90+Celebrity Musiciansplay with a D’Angelico
Dangelico Guitars

Technology

HTML5 & CSS3
Javascript
Responsive Web Design
Mobile Development
Social Integrations
360 Virtual Tour Showroom
E-commerce
Interactive Dealer Location

New Ownership
Same Quality

Before beginning manufacturing, original guitar models were put through an MRI machine and an x-ray to replicate the instruments accurately. It took 18 months to two years to create one of the master-builder guitars from raw wood. The new management carefully recruited a new D’Angelico team, state of the art manufacturing, warehousing and distribution infrastructure. The entire effort was laser focused on the revitalization and successful relaunch of the D’Angelico brand.

D’Angelico Guitars was officially launched in 2011. That same year original D’Angelico collector’s items were honored at the Metropolitan Museum of Art as part of an exhibition titled Guitar Heroes: Legendary Craftsmen from Italy.

Dangelico Guitars